If you do not have an effective and continuous listening methodology implemented on your website, you’ll be limited in your ability to find effective actionable insights.
Avinahs Kaushik (Web Analytics: An Hour A Day)
Life Below 600 Pixels
Paddy Donnelly looks at the need to rethink the below the fold concept when design Web sites and challenges some of the views that have become so ingrained.
The fold is one of those guidelines that has been thrown about so much that it’s now become a ‘rule’ of web design (or maybe more appropriately a ‘ball and chain’ of web design) with web designers blindly obeying without question.