Find the users who see your vision and talk to them. Find out why they love the product and what they’re trying to do with it. Often, they’re trying to do something that you haven’t designed it for. You need to unlock that potential. Take away the things that don’t matter, and unlock the stuff that does — remove the complexity. That’s what will make it catch on with everyone.
Forrester: Why Most Marketers Should Forgo Foursquare… uh?
Forrester finds that only 4% of U.S. online adults have ever used location-based mobile apps such as Foursquare, Gowalla and Loopt. Only 1% update these services more than once per week. What’s more, 84% of respondents said they are not familiar with such apps, leaving the vast majority of Americans online still in the dark about location-based apps, which have had the marketing world obsessing over them in recent months.
While I don’t necessarily agree with the entire premise of the article I did find the number of people who frequently check in to be less than I would have thought. This is clearly an area that will continue to experience explosive growth for sometime but it remains to be seen whether any of the above services will emerge the clear cut winner. I suspect that we haven’t seen the killer app that will own this space.
Apple Verizon iPhone Set for Holidays | Tech | Financial Articles & Investing News | TheStreet.com
If it’s true I know a lot of AT&T customers who will consider this an early Christmas present.
Source: thestreet.com
Study: Mobile Apps To Be Worth $17.5B
A new prediction concerning the market for mobile apps is something developers should hope comes true, though, as it suggests $17.5 billion will soon be floating around.
