Everything the iPad is not
Rather than taking on Apple on their own court, they’re moving to keep a lock on a game they’re already kicking butt at (the e-reader market), while upping the odds that anyone weighing “iPad or Kindle?” will be swayed in their favor. By launching with a 7″ tablet (and only a 7″ tablet), Amazon is making it clear: they don’t want the Kindle tablet to be the iPad. They want it to be everything the iPad is not.
A great breakdown of Amazon’s strategy to launch their own tablet. Amazon continues to amaze me with their focused approach to product and if everything in this article is accurate flawless execution. via TechCrunch
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